ZENCO Case｜Hotel Indigo Jiuzhai by IHG
在中查沟核心位置的鲁能美丽汇小镇，九寨英迪格酒店以神鹰展翅的姿态静泊于谷底。CCD设计团队以格萨尔王传神鹰的故事为索引，循着“藏·藏、启程、发现、留下”的叙事线，将酒店筑成一座可居住、可漫游的藏羌传统府邸。空间以“神鹰的视角”建构序列，越是深入，视野越是开阔，大堂的挑高也逐层向上延展，犹如神鹰振翅时那逐渐展开的羽翼。大堂背景墙上，那只泛着微蓝光芒的神鹰艺术品，灵感来源于神仙池的碧水。仔细看去，你会发现那是数百张照片拼成的，每一张都记录着安多藏族的生活细节与温暖笑脸。书阁以传统唐卡浓郁的色彩为基调，高挂的祥巴诉说着藏人世代传承的典籍收藏；火坑以现代手法再现，重现了藏民围炉喝茶的温情场景。祥巴、羌绣、牦牛、火塘，这些古老的生活符号，被CCD从日常中提炼，再重新揉进空间的骨骼里。而展成家具的匠心，正在于将CCD笔下抽象的文化叙事，一针一线地缝进可触摸、可倚靠的日常器物之中，让设计图中的藏羌诗意，有了温润而真实的落点。
Nestled in Luneng Beauty Town at the heart of Zhongcha Valley, Hotel Indigo Jiuzhaigou rests at the valley floor in the posture of a divine eagle spreading its wings. Drawing inspiration from the legend of the divine eagle in the epic of King Gesar, the CCD Design Group has crafted the hotel into a livable, wanderable traditional Tibetan-Qiang mansion following the narrative thread of "Conceal, Depart, Discover, Dwell". The spatial sequence is structured from the "perspective of the divine eagle": the deeper one ventures, the broader the view becomes, with the lobby’s ceiling height rising layer by layer, much like the wings of an eagle unfurling gradually. The divine eagle artwork glowing with faint blue light on the lobby backdrop wall takes its inspiration from the crystal-clear waters of Shenxian Pool. Upon closer inspection, it is composed of hundreds of photographs, each capturing the daily details and warm smiles of the Amdo Tibetans. The library is infused with the rich hues of traditional Thangkas, where hanging Xiangba woodblock prints tell of the literary collections passed down through Tibetan generations; the fire pit is reimagined with modern techniques, reviving the tender scene of Tibetans gathering around the stove to sip tea. Ancient living symbols—Xiangba, Qiang embroidery, yaks, and fire pits—are extracted from daily life by CCD and woven into the very fabric of the space. The craftsmanship of ZENCO CASA lies in stitching CCD’s abstract cultural narratives into tangible, restful everyday furnishings, grounding the poetic vision of Tibetan-Qiang heritage from blueprints into warm, authentic reality.
Hotel Indigo JIUZHAI by IHG stands serenely at the bottom of Zhongcha Valley, with the divine eagle spreading its wings as the design imagery; CCD has created an immersive space following the legend of King Gesar and the Tibetan-Qiang cultural heritage. The high-ceilinged lobby is like unfurling wings, with the view broadening layer by layer along the circulation; the fire pit enclosed by warm light embodies the warmth of Tibetan life, the reception desk is tucked aside, and wood, stone and copper outline the rustic texture. The divine eagle artwork on the wall is assembled from hundreds of photos of Tibetan life, integrating Amdo humanity with the imagery of the clear water of Shenxian Pool; from noise to tranquility, one naturally steps into the secret realm of Tibet.
The divine eagle perches in the valley and Tibetan charm flows into the rooms, embedding the human warmth of Zhongcha Valley into daily living. Under the theme of "Conceal & Reside", the vividness of Qiang embroidery and the profundity of Thangka become the most gentle annotations of the space. ZENCO CASA integrates the simplicity and warmth of Tibetan life into every contour, with warm wood tones wrapping the space in cozy comfort. Outside the window are layered green gardens and standing snow-capped mountains, where nature and culture embrace each other, making every stay gentle and delightful.
The divine eagle perches in the valley and Tibetan charm flows into the rooms, embedding the human warmth of Zhongcha Valley into daily living. Under the theme of "Conceal & Reside", the vividness of Qiang embroidery and the profundity of Thangka become the most gentle annotations of the space. ZENCO CASA integrates the simplicity and warmth of Tibetan life into every contour, with warm wood tones wrapping the space in cozy comfort. Outside the window are layered green gardens and standing snow-capped mountains, where nature and culture embrace each other, making every stay gentle and delightful.
Beyond sightseeing and dining, the hotel reserves a gentle space for body and mind to unwind throughout every stay. The gym features a spacious and open layout with a full set of professional cardio and strength equipment, blending the vitality of exercise with the fresh air of the mountains. The lounge area adorned with divine eagle totems creates a relaxed atmosphere with Tibetan-style design, serving as a cozy spot for post-workout relaxation and casual conversation. The scattered outdoor courtyards exude a tranquil charm away from the hustle and bustle, changing with the four seasons in Jiuzhaigou. There are also immersive Tibetan cultural experiences including Tibetan paper rubbings, prayer flag handicrafts and Tibetan homestay visits, paired with Tibetan costume travel photography services, turning every trip into a leisurely journey exploring Tibetan culture and mountain scenery, and achieving complete physical and mental healing between activity and tranquility.
The millennial narrative of the canyon is deconstructed into countless tangible fragments; the legend of the divine eagle becomes light and shadow on the walls, the carvings of Xiangba form the framework of the library, and the warmth of the fire pit is translated into the coziness of a modern fireplace. These symbols are no longer displays in a museum, but woven into every turn of the space.
When the concepts on blueprints need to be realized into real daily life, furnishings take on the ultimate role of translation. ZENCO CASA transforms CCD's design language into tangible entities piece by piece, ensuring that every furnishing aligns perfectly with the spatial atmosphere and living needs. In daily living and touch, users can perceive the ultimate attention to detail behind the warm texture and smooth experience without delving into their origins, allowing cultural narratives to truly come alive in everyday life.